EFG Magazine

Black Friday officially starts on November 26th, however, we’re already starting to see significant discounts on some of this year’s most popular pieces of tech. Starting in October, many retailers — including Amazon, Best Buy, Target, and Walmart — began lowering prices on goods ranging from Apple’s AirPods to LG’s C1 OLED as a part of their early Black Friday sales. The great news is these stores are now starting to drop prices even more aggressively as we approach the big day, and many of them have price-matching policies that guarantee you’ll get the lowest price. Below we’ve compiled some of the best early Black Friday deals available so far, along with some information about upcoming Black Friday sales so you can prepare and score a great deal before it sells out.

Amazon Black Friday deals

Amazon began publishing its Black Friday deals earlier than most retailers, launching mostly single-day sales starting on October 4th. So far, we’ve seen significant deals on Apple products, TVs from Samsung and Sony, Kindles, and more. The retailer continues to launch early Black Friday deals on its Early Black Friday deals event page.

Note that if you’re not already an Amazon Prime member, you can also save a little more money and enjoy two-day shipping when you sign up for a free, month-long trial of Prime. The membership will also give you access to Amazon’s Lightning deals, which are discounts that often only last for a few hours or a single day. After the trial ends, however, you’ll pay $13 a month — unless you’re a student or receive qualifying government assistance, in which case you’ll pay either $6.49 or $6, respectively — so be aware of that.

Right now, Amazon is discounting all sizes of one of the best TVs for gaming, the LG C1. The 48-inch model is on sale for $1,097 instead of $1,297, while the 55-inch is selling for $1,297 and the 65-inch for $1,797. Regardless of which configuration you choose, all sport several features gamers will love, including a 120Hz refresh rate, Dolby Vision HDR compatibility, and support for HDMI 2.1.

A great companion to any streamer or podcaster, the Blue Yeti microphone is on sale at Amazon for $100, matching one of its best prices to date. The Yeti can conform to a number of recording environments thanks to the Blue VO!CE software, which allows you to change pickup patterns, modulate, and otherwise fine-tune your audio. The mic comes packaged with its own stand but is also compatible with a wide variety of booms and mic arms if that's more your style. The current discount applies to the black, blue, grey, and silver models, meaning you’ve got a variety of styles to choose from.

Blue Yeti microphone

The Blue Yeti is a tried and true USB mic. The well-built device is incredibly easy to use and features onboard controls for simple operation, ensuring you can capture studio-quality sound in your bedroom or home office with ease.

  • $100 at Amazon

Typically $400, Amazon is currently selling the best-sounding noise-canceling headphones for non-Apple users — the Sennheiser Momentum 3 Wireless — in black for $257 or in white for $245. That’s one of the lowest prices Amazon has ever sold them for. As noted in our review, we found that the comfortable headphones offer detailed, bass-rich sound while providing 17 hours of playback per charge. They even come outfitted with a USB-C port and a compact, foldable design.

If you’re looking for discounts on Apple’s high-end AirPods Max, the excellent noise-canceling headphones are currently on sale in all colorways at Amazon for just $479, a hefty $70 off. It may not be the all-time low as far as pricing goes, but it’s the closest you can get right now if you’re shopping early. Read our review .

Amazon is also discounting various sizes of Samsung’s The Frame, a unique kind of TV that functions both as wall art and an HDR-compatible QLED. Right now, for example, you can buy the 65-inch model for $1,498 instead of $2,000, and the 55-inch for $998 instead of $1,500. The TV offers a decor-friendly design while also displaying customizable images when somebody’s in the room. When turned on, however, it transforms into a smart 4K TV with Amazon’s Alexa built-in and a 120Hz refresh rate.

Samsung The Frame TV (55-inch)

Samsung’s The Frame is a smart, 4K TV designed to directly blend in with your home’s decor. The QLED panel can seamlessly switch from displaying whatever content it is you’re watching to idle scenes of decorative art. The Frame also boasts HDR, a 120Hz refresh rate, and a motion sensor to ensure someone is there to see its ambient Art Mode.

  • $998 at Amazon
  • $1,000 at Best Buy

The latest Roku Streaming Stick 4K, which just launched in September, is selling at Amazon at a record low. Normally $50, the retailer is offering the streaming device for just $29. The 2021 model is faster, comes with improved Wi-Fi performance, and supports Dolby Vision and HDR10 Plus. Roku’s players also now support AirPlay 2, which means you can use your iPhone, iPad, or Mac to easily cast content to the device. Read our review.

If you’re looking to add some storage space to your PC, Amazon is currently discounting Western Digital’s 2TB and 4TB My Passport models in a variety of colors. Typically $380, you can buy the 2TB SSD for $230, or the 4TB model for $550. Western Digital claims up to sequential read / write speeds of 1,050MB/s and 1,000MB/s, respectively, and the deal also includes a USB Type-A adapter in the box.

Other notable deals:

  • Amazon is currently offering some excellent savings on a variety of Shure microphones. These include some of the heavy-hitters of the podcast world, like the broadcast-quality SM7B and its newer offspring: the MV7 and MV7X. All three mics are discounted, with, for example, the Shure SM7B going for $359 instead of $399 at Amazon.
  • Naturally, Amazon is also offering some great discounts on its own products, taking between $140 and $150 off the Omni Series (50-inch / 55-inch) and 4-Series 4K Fire TVs (50-inch / 55-inch).
  • Razer’s Wolverine V2 wired gaming controller, which is essentially an affordable version of the Xbox Elite controller, is on sale at Amazon as part of a bundle with a Kaira Pro gaming headset. Normally $250, you can pick up both peripherals for $210 for a limited time.
  • Samsung’s 11.6-inch Galaxy Chromebook 4 is now on sale for $215 instead of $250 at Amazon. This particular model includes 4GB of RAM and 64GB of onboard storage.

Best Buy Black Friday deals

Best Buy started rolling out big savings in a number of categories on October 18th with Black Friday price protection, meaning the retailer will refund the price difference of any item with this guarantee if it drops before November 26th. While anyone can cash in on the current savings, the Black Friday price guarantee only applies to Best Buy Totaltech and My Best Buy members. Best Buy is also offering free shipping on any purchase greater than $35, and same-day delivery is available in certain ZIP codes if you submit your order by 3PM local time. Restrictions apply to certain larger items, however, most of which will require you to schedule a delivery time after making your purchase. If you want to knock out some of your holiday shopping early this year, we’ve collected some of our favorite deals so far.

Best Buy is offering the same discounts on LG’s C1 OLED as Amazon, while adding a few other perks. These include 30 days of FuboTV Pro and three months of Apple TV Plus, as well as the option to save $90 on Facebook Portal TV, a camera accessory that brings wide-angle video chats directly to your TV.

LG’s C1 OLED (48-inch)

LG’s C1 OLED starts with a 48-inch model, going up to 83 inches. All sizes of this OLED feature a 120Hz refresh rate, FreeSync and G-Sync support, and a fast processor.

  • $1,100 at Best Buy

As expected, Best Buy is also offering the same discounts as Amazon on a range of other products. For example, the retail giant is currently selling various sizes of The Frame at the same discounted prices as Amazon. However, Best Buy is also including 30 days of FuboTV Pro as well as the option to save $90 on Facebook Portal TV. Best Buy is even offering free delivery, much like Amazon.

Moreover, Best Buy is currently selling Sony’s WF-1000XM4, our top pick for the best wireless earbuds, for $248 instead of $280. Read our review .

Samsung’s The Frame (55-inch, 2021)

Samsung’s The Frame is a smart, 4K TV designed to directly blend in with your home’s decor. The QLED panel can seamlessly switch from displaying whatever content it is you’re watching to idle scenes of decorative art. The Frame also boasts HDR, a 120Hz refresh rate, and a motion sensor to ensure someone is there to see its ambient Art Mode.

  • $1,000 at Best Buy
  • $998 at Amazon
  • $1,000 at Target

Sony WF-1000XM4

Sony’s WF-1000XM4 have the best noise cancellation of any true wireless earbuds, and the sound quality is second to none. With a new design that’s smaller and rated IPX4, the earbuds also can now be charged wirelessly.

  • $248 at Best Buy
  • $248 at Amazon

Right now, you can pick up the best wireless earbuds that iPhone owners can buy at an all-time low. Typically $249, Best Buy is currently selling the MagSafe-ready AirPods Pro for $220. Like the third-gen AirPods, the 2021 AirPods Pro come with a new charging case that works with Apple’s MagSafe magnetic charging system. If you’re interested in cheaper models, however, Best Buy is also discounting the second-gen AirPods, selling them for $130 instead of $160. Read our AirPods Pro review.

The Lenovo Yoga 9i remains one of our favorite alternatives to the Microsoft Surface line of ultrabooks and, right now, Best Buy is offering the slick 2-in-1 for $1,350. While this model received a similar discount a couple of months ago, it still remains a solid value. The foldable laptop boasts some impressive specs, too, with an 11th Gen Core i7 CPU, 512GB of storage, and Iris Xe integrated graphics. This hardware, paired with a 4K touchscreen display and a garaged stylus, makes the 9i a great choice for creators.

This 70-inch LG TV may only feature midrange specs, but Best Buy has brought it down to its lowest price ever. The LG NanoCell 75 series TV is down to just $1,100 for a limited time, a healthy $100 off the list price. The 4K panel is powered by LG’s WebOS smart platform, which offers a solid array of streaming services and includes HDR10 for vivid picture quality. The 75 Series also comes equipped with three HDMI ports and ARC compatibility, as well as Apple’s AirPlay 2, which allows you to cast content from your Apple device to your TV. It may not be as impressive as an OLED TV, but $1,100 for a 70-inch panel is still a solid value.

A few other hot deals at Best Buy:

  • Google’s lozenge-shaped Nest Mini is available for $25 at Best Buy, half off the original price tag. In his review, Verge staffer Cameron Faulkner called the smart speaker a great sounding upgrade over the last-gen Home Mini.
  • This 38-inch soundbar from Samsung is currently available for $280 at Best Buy, its lowest price to date. The 7.1 soundbar comes packaged with a wireless subwoofer and rear-channel speakers, too, helping keep cable clutter to a minimum.

BH Black Friday deals

BH launched its annual holiday sale, which includes early Black Friday and Cyber Monday deals, earlier this week, slashing prices on everything from cameras to Apple products. BH also has an extended return policy for the holidays. Any purchases you make from the site from now through January 2, 2022, can be returned or exchanged through February 1, 2022. The retailer will continue to add new items to its ”Holiday Head Start” page leading up to Black Friday, but you can also check out some of the most notable deals below.

First and foremost, if you need a powerful iPad with plenty of storage and a gorgeous display, BH is selling the Wi-Fi version of the latest 12.9-inch iPad Pro with 256GB of storage for its lowest price to date. Normally $1,199, the retailer is selling it for $1,099 for a limited time. In Dieter Bohn’s review, he deemed this model to be the nicest iPad available, even with its strange camera placement. The 2021 iPad Pro is also a speed demon thanks to Apple’s M1 chip and comes with welcome features such as a Mini LED display, Thunderbolt connectivity, Wi-Fi 6 support, and Face ID, which allows you to unlock the device with just a glance.

The latest GoPro, the GoPro Hero10 Black, is currently selling at its lowest price ever. Normally $500, BH is now selling the popular action cam for $450. The Hero10 Black boasts all the amazing features found on its predecessor — which we once called the “biggest, baddest action camera out there” — and more, like a new processor that allows it to shoot in higher frame rates and upload videos to the cloud while charging. It’s also compatible with Hero9 accessories, meaning those looking to upgrade won’t necessarily need to purchase new add-ons. Read our review.

GoPro Hero10 Black

The GoPro Hero10 Black offers a new processor, which allows it to shoot in higher frame rates, along with a slew of other notable enhancements.

  • $450 at BH Photo
  • BH is starting to release several deals on cameras from Sony, Canon, Nikon, Olympus, Fujifilm, Panasonic, and more. This includes the Canon EOS R mirrorless camera, which is selling for $1,599 instead of $1,800. Read our Canon EOS R review.
  • Sony’s ZV-1 point-and-shoot camera is currently on sale for $746 with a vlogger accessory kit at BH, a savings of $150. The bundle includes the 20MP, 4K-capable camera as well as a wireless shooting grip and a 64GB memory card.

Dell Black Friday Deals

The home computer experts at Dell have started rolling out sales ahead of the shopping holiday, and while it naturally includes laptops, there are also plenty of deals to be had on desktops, headphones, and other accessories. Dell will likely have more to offer on Black Friday but has been releasing a steady drip of deals as part of a sneak peek we’ll be highlighting here.

Just about anything you buy on the Dell website comes with free shipping, though, delivery times can vary based on the product. If you’re pressed for time, however, Dell does offer a number of expedited shipping options in addition to a delivery estimate based on your ZIP code. If you’re not happy with your purchase, Dell has kept its standard return policy in place, which affords you 30 days upon receipt, with a potential 15 percent restocking fee.

First off, the Dell XPS 15 ultrabook is currently enjoying a solid discount. Dell has reduced the price of this particular configuration to $2,199, taking $396 off the usual price tag. This is the best deal we’ve seen on this laptop so far, with some retailers charging as much as $2,600 for the same configuration. This model boasts some impressive specs with an 11th Gen Core i9 CPU and an RTX 3050 Ti graphics card, not to mention 32GB of RAM and a 1TB SSD. Our reviewer, Monica Chin, liked the 16:10 display and snappy keyboard, even though the XPS 15 tended to get a little hot under load. Read our full review .

Dell XPS 15 (2020)

This configuration of the Dell XPS 15 laptop uses an RTX 3050Ti CPU paired with an 11th Gen Core i9 CPU, making it an excellent laptop for power users. This model also has 32GB of RAM and a 1TB SSD for storage.

  • $2,199 at Dell

The latest model of the Dell XPS 13 takes what made last year’s model so great and makes it better. During its Black Friday sale, Dell has marked down this configuration to $1,369, taking about $260 off the regular MSRP. While not quite the same configuration, aforementioned reviewer Monica Chin described the Dell XPS 13 as the company’s “best-in-class 13-inch ultraportable laptop.” This particular configuration comes equipped with an Intel Core i7-1195G7, 16GB of RAM, and a 512GB SSD. While the integrated Iris Xe GPU doesn’t have enough juice for gaming, this lightweight laptop is remarkably versatile and remains a powerful choice in the 13-inch laptop class. Read our review .

Dell XPS 13 (2021)

The latest model of the Dell XPS 13 brings an 11th Gen Intel Core i7 CPU to bear and combines it with Intel Iris Xe graphics for an exceptionally powerful, yet compact, notebook.

  • $1,369 at Dell

Google Black Friday deals

Everyone’s favorite omnipotent Apple alternative, Google, recently started rolling out its savings ahead of Black Friday, dropping prices on everything from phones and smart speakers to comprehensive home security systems.

For starters, a rare discount on the Google Pixel 5A has reduced the price of the phone to $400 at the Google Store, knocking $50 off the regular price. While all eyes are on the new Pixel 6, we still stand by the Pixel 5A as a solid and affordable entry. Featuring one of the best cameras available in a midrange smartphone, the 5G-compatible 5A also comes equipped with 128GB of onboard storage, IP67 water resistance, and improved battery life. Read our review .

Google Pixel 5A

The Pixel 5A may not pack a display with a high refresh rate or tons of bells and whistles, but the midrange phone does the basics very well. It also comes with IP67 water resistance, a great camera, and timely software updates.

  • $399 at Google

The Google Nest Hub is the best and biggest smart home assistant in the Google ecosystem. Currently, you can save $50 on this smart hub at the Google Store and Walmart, a savings of $180. The display’s built-in camera allows you to make video calls, and the 10-inch screen allows you to access media from your favorite streaming services or cast just about anything from your phone. In our review, we noted that we were particularly impressed by this device's ability to display personalized content based on who is looking at the screen.

This accessible Roku alternative from Google features support for Dolby Atmos and Dolby Vision, and the current sale at the Google Store and Best Buy has brought the Chromecast with Google TV down to $40, saving you $10 off the regular price. The streaming device features access to all of your favorite streaming services and has a built-in voice assistant to help you find your favorite shows. You can even cast media from your phone through the Chromecast app. Read our review .

Some other noteworthy Google deals:

  • The battery-operated Nest Doorbell is down to just $130, taking $50 off the regular price at the Google Store. Read our review.
  • The big sibling to the Home Mini, the Google Store has reduced the price of the Nest Audio to $60. This smart speaker comes packaged with Google Assistant and can be paired with other Nest speakers for additional audio coverage. Read our review.
  • The best discount we’ve seen on the Nest Learning Thermostat is now live at the Google Store, allowing you to save $70 on a single, or $150 on a 2-pack, lowering the price to $180 and $350 respectively.
  • A single deployment of the Nest Wifi Router has been reduced to $140, knocking $30 off the regular price at the Google Store. You can also grab a bundle with a single access point for $180, or two access points for $250. Read our review.

Samsung Black Friday deals

Samsung has kicked off its Black Friday discounts with some substantial savings on its Galaxy line of smartphones, including the Galaxy Z Fold 3. While you have the option to compound these savings by trading in an existing tablet or phone, these are the lowest prices we’ve seen for these devices outside those that require a trade-in or plan commitment.

Right now, Samsung is currently offering $100 off the 128GB version of the Galaxy Flip 3 (regularly $1,000). Purchasing this foldable phone also nets you a free pair of Galaxy Buds 2 in the color your choice. Read our review .

Samsung Galaxy Z Flip 3 (128GB)

Samsung’s Galaxy Z Flip 3 is a foldable phone with a non-foldable price tag. The unique, water-resistant device comes with a Qualcomm Snapdragon 888 processor and 120Hz display, as well as 5G support.

  • $900 at Samsung

The Galaxy Note 20 is on sale for just $1,100 at Samsung, $100 off the list price. While this phone doesn’t come packaged with a complimentary pair of earbuds, you do get a free 11-inch Chromebook. While free is generally a good thing, just note that the model on offer here isn’t exactly premium, as it comes with just 4GB of RAM and 32GB of storage. Read our review .

The current deal on the 128GB Galaxy S21 will save you $100, bringing the price down to just $700 at Samsung. This is the only model currently on sale that doesn’t net you any extra goodies, but it’s a solid value regardless. Read our review .

Finally, we have the slick Galaxy Z Fold 3, which is on sale in the 256GB configuration with a free pair of Galaxy Buds 2 for $1,550 at Samsung. Normally $1,800, Samsung’s current discount makes for one of the better deals we’ve seen on the luxury foldable. Read our review .

Although these earbuds are available elsewhere for the same price, it's worth noting that both the Pro and Live versions of the Samsung Galaxy Buds have received a significant discount on the Samsung website. Regularly $200, the Galaxy Buds Pro are currently on sale for $150. In our review, we noted how much we loved their amazing sound quality and IPX7 water resistance.

The Galaxy Buds Live are another great option if you’re looking for a pair of true wireless earbuds. Normally these shiny ear beans cost $170, but are currently on sale for just $100. Despite their unconventional shape, our reviewer Chris Welch liked their overall sound quality and marathon battery life, but thought the noise cancellation could use some improvement.

Target Black Friday deals

Target began releasing some of its first Black Friday deals on October 10th and has been running similar deals every week since. The retail store also officially launched its weekly “Holiday Best” deals on October 31st, which run every Sunday online and in-store. Target will also be price matching items purchased between October 10th and December 24th with some exclusions. With all that said, below are some notable deals we already know will take place in the next few weeks that you should keep an eye out for.

Probably the best deal Target has going for it right now is its Mix and Match sale, which allows you to buy two items from an approved list and get a third for free. The list of items the sale covers is robust, and includes everything from board games, to craft supplies, to some of the latest video games. If you can think of a faster way to fill your stockings this holiday, we’d like to hear it.

Target “Mix and Match” sale

Target’s current buy two, get one free promotion extends to a wealth of different products, including toys, movies, books, and video games such as FIFA 22 and Call of Duty: Vanguard.

  • Target

Regularly $300, Target is also currently selling the Bose QuietComfort 35 Noise Canceling Wireless Headphones II for $180. Released in 2017, these wireless, noise-canceling headphones can seamlessly switch between two paired devices and, unlike their predecessor, support both Alexa and Google Assistant.

Apple’s discontinued Beats Solo 3 are on sale for $100 right now, $100 off the original price tag. Although they’re beginning to show their age, we initially praised the comfortable headphones in our 2016 review and noted how well they isolate exterior noise. They also offer great wireless performance and come in two colorways: black and rose gold. Target’s current discount was supposed to expire on November 6th, however, it remains active.

Beats Solo 3

The Beats Solo 3 feature decent sound quality and excellent wireless performance. They also sport some extra goodies if you’re an Apple user, namely the ability to access Siri using the earcup-mounted navigation buttons.

  • $100 at Target
  • $100 at Amazon

If you’re looking for a solid gaming mouse, the latest iteration of the Razer Viper is on sale at Target for $50, its lowest price to date. The latest model retains the same lightweight and ambidextrous chassis that made the original so good, but ups the ante with a 20K DPI sensor and a polling rate of 8000Hz.

Other notable Target deals:

  • HP’s 15.6-inch laptop with Windows Home in S Mode is on sale at Target for $430 instead of $540. This particular model features 8GB RAM, a 256GB SSD, and an Intel 11th Gen Core i3 processor. Like the Beats Solo 3 deal, the discount was supposed to expire on November 7th, meaning its duration is up in the air.

Walmart Black Friday deals

The big blue superstore recently revealed its vertical for its Black Friday deals, which began November 3rd online and November 5th in stores. While some of these deals will remain live until November 17th, some of them expire soon. Wherever possible, we’ve noted the window of specific deals so you’ll know exactly when to jump on them.

Like most online retailers, Walmart offers free two-day shipping on orders over $35, as well as next-day delivery in certain ZIP codes at no extra charge. As an additional perk, Walmart has also extended its standard return policy during the holiday season, with many items purchased between November 1st and December 25 receiving extended return dates.

Below, we’ve collected a handful of deals that piqued our interest.

The Samsung Galaxy Buds Plus, the improved version of the original Galaxy Buds, are available at Walmart for $79. This deal brings them well below their typical $100 price tag, making them an excellent value. In our review, we noted their drastic improvement in battery life as well as their comfortable fit. While Samsung has since improved on this design with the Galaxy Buds 2, adding noise cancellation among other features, the higher price point makes them a slightly tougher sell.

The older GoPro Hero8 Black often retails for $300 on its own, but Walmart is offering a bundle that includes the popular 4K action cam for just $249 through November 14th. The bundle also includes a dual battery charger and a total of three batteries, so you’ll never run out of juice. This rugged digital camera is perfectly suited for capturing fast-moving action wherever and whenever it happens. The HyperSmooth technology provides an amazing level of image stabilization, while the LiveBurst feature automatically records anything that happens two seconds before and two seconds after your shot. Read our full review .

GoPro Hero8 Black bundle

The GoPro Hero8 Black is perfectly suited for capturing fast-moving action wherever and whenever it happens. HyperSmooth technology provides an amazing level of image stabilization, while the LiveBurst feature automatically records anything that happens two seconds before and two seconds after your shot. This particular bundle also includes a dual battery charger and a total of three batteries, to keep you juiced up for much longer.

  • $249 at Walmart